Original campaign approach
Most watched film ever for EHRC
We made this film for the Equality and Human Rights Commission’s campaign against hate crime. We wanted to make something that was current and inspiring using a poetic format with voice that really spoke to people and encouraged them to take action.
The EHRC needed to make a film that changed perceptions. We chose George the Poet who is an award-winning spoken word artist, poet and rapper with an interest in social and political issues. We worked with him to write a bespoke, thought-provoking piece shot in a spare but arresting style.
The film has been extremely successful and is the most watched ever on the EHRC website.
Director: Mark Lucas
Producer: Millie Law
DOP: Josh Williams