This film gained 32 million views worldwide with zero ad spend. The concept, production, writing and direction were delivered in-house: Mark Lucas came up with the approach and produced, and our wonderful Dom Minghella was writer and director.
In under a week, we had a script, location and crew lined up. We had shot and edited the film by the next and then it was out in the world. It went viral pretty quickly after that and was broadcast across the globe on over 100 TV stations. Since then, we have received a Creative Circle Gold Award for Best Tactical Film.
Executive Producers/Directors: Mark Lucas & Dominic Minghella